|Review of NOW Whey Protein Isolate
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NOW Whey Protein Isolate Review By Dave
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REVIEW OF NOW WHEY PROTEIN ISOLATE
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NOW WHEY PROTEIN ISOLATE
NOW Foods claims that "NOW Whey Protein Isolate is a high quality protein supplement that is both bioavailable and easily digested. Whey protein contains a high concentration of Branched Chain Amino Acids (BCAA's), which are important for efficient muscle metabolism. These qualities make NOW Whey Protein Isolate an ideal supplement for active individuals. Whey protein is considered to have the highest Biological Value of any protein source - superior in essential amino acid content to beef, milk, casein or soy."
Whey Protein Isolate is touted as being the ultimate of proteins. It is the most quickly digested. Therefore, when a quick boost in amino acids is needed, whey protein isolate is a great decision. Furthermore, as stated above, NOW Foods Whey Protein Isolate contains a high concentration of branched chain amino acids in comparison to other forms of protein supplements on the market. As I said above, NOW Whey Protein Isolate is a great choice for a time when a quick boost in amino acids is need. For example, after a workout when your body is depleted and needs protein to rebuild muscle tissue, a protein isolate is desirable. However, at other times, when a slower digesting protein is desirable, an isolate would be of little use. For example, when you go to bed, you're essentially fasting for the entirety of your sleep. Therefore, at this time a slower digesting protein such as casein is desirable. In other words, at bedtime, whey protein isolate isn't a good choice. Although NOW Foods Whey Protein Isolate may have the highest biological value of any protein source, and is supposedly superior in essential amino acid content to beef, milk, casein or soy, I always advocate choosing whole foods over supplements any day. However, for reasons of convenience and at times when high protein and low carbohydrates and fats are desirable, I support the use of a whey protein supplement. As usual, I'm glad to see that NOW Foods presents a compelling and honest claim of the effectiveness of the supplement. However, I do not agree with all the above statements, as you can see in my review. Therefore, in regards to the claim, I award NOW Foods Whey Protein Isolate an 8/10.
NOW Foods Whey Protein Isolate has a taste all of its own. I would describe the taste as a pleasantly distinct vanilla flavour. I tasted NOW Foods Whey Protein Isolate with orange juice, orange juice and fruit (half a banana and several strawberries) and in milk. I was more than satisfied with all blends. However, all that being said, I wasn't particularly impressed with the taste. In other words, I've had better tasting proteins in the past but not many. Therefore, in regards to taste, I award NOW Foods Whey Protein Isolate an 8/10.
I've supplemented with a variety of different protein powders. To date, I find that whey protein isolates often mix in very well. NOW Foods Whey Protein Isolate was no exception. I found that it mixed in well every time with no protein sticking to the sides and being wasted. NOW Foods Whey Protein Isolate didn't appear to have a noticeable texture. I felt that it really mixed in well and left the texture of the blend uncorrupted. Therefore, in regards to mixability/texture, I award NOW Foods Whey Protein Isolate a 9/10.
As I stated earlier in the review, I'm a big fan of a compelling, yet honest, claim. NOW Foods usually does a great job of presenting you with the truth. Far too many times have I encountered supplement ads declaring ridiculous claims that even steroids would struggle to meet. It's refreshing to find a supplement company that advocates realistic claims. I enjoyed the taste of NOW Foods Whey Protein Isolate Vanilla flavour. However, in the past, I've tasted other protein powders which I found to be more desirable. Again, I was satisfied with the mixability/texture of NOW Foods Whey Protein Isolate, as it was what I expected from a whey protein isolate. One of the most important points to remember is the price of NOW Foods Whey Protein Isolate. For 5lbs it's only $50. That may not seem cheap, especially when you consider there are only 36 servings per container. However, if you cut the servings in half, you now have 72. Although this may seem elementary, think about this. Even after you cut the dosage in half (from two scoops to one scoop) you're still receiving 25 grams of protein, which is a high amount of protein per serving. Also, you're receiving a high quality of protein, 100% whey protein isolate. Furthermore, you're still receiving a great amino acid profile. Therefore, when we consider this perspective, NOW Foods Whey Protein Isolate is a good decision economically and personally (taste, mixability/texture and effectiveness). Therefore, for an overall review, I award NOW Foods Whey Protein Isolate Vanilla flavour an 8.5/10!
Another important note to keep in mind is that NOW Foods advocates:
Add 2 level scoops (62 g) to 12-16 oz. of cold water, milk, or your favourite juice and blend. Also consider adding NOW® Flax Seed Oil for enhanced nutritional benefit. Please note the additional calories and nutrients provided by the ingredients.
Also, NOW Foods reminds the user to keep in mind that these statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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