How to Identify Fraudulent Weight Loss Claims
by Renee Kennedy
The FTC has released an 18-page report to help the media identify products that use
fraudulent weight loss claims in their sales pitch.
The report is available here: Red Flag Bogus Weight Loss Claims. Although it is geared toward the media, consumers may also learn from the brochure.
Below are the seven warnings of the report.
- FICTION: Products that claim you can lose two or more pounds per week without
dieting and exercise. A claim is false if it is telling you that you can quickly lose weight,
drop dress sizes, lose inches, or lose body fat without changing your lifestyle.
FACT: Losing weight will require you to change your eating and exercise habits.
- FICTION: Products that claim you can eat whatever you want and however
much you want with no limits. A pill that will allow you to eat whatever you want
and still lose weight? Science may be good, but it?s not going to change the laws
FACT: What goes into your body must go somewhere, whether it is expended
into energy, turned into fat, or turned into waste; your body must do the work to
expend the calories.
- FICTION: Products that claim your weight loss will be permanent even after you
stop using the product.
A pill that will curb your appetite is only going to work while you use the pill.
FACT: Anything permanent is going to require a permanent lifestyle change.
- FICTION: Products that claim they will block absorption of calories or fat
and lead to substantial weight loss.
FACT: Even fat blockers must be used in conjunction with a lower calorie diet.
- FICTION: Products that claim you can safely lose more than three pounds a
week for more than four weeks at a time.
You should consult your health care professional for what your goal weight
loss should be every week, especially if you are diagnosed with obesity.
FACT: Intense weight loss of more than three pounds per week over several
consecutive weeks can be damaging to your organs and cause health problems.
- FICTION: Products that claim all users will lose substantial weight.
FACT: No product can work for everyone.
- FICTION: Products that are worn on the body or rubbed on the skin will cause
substantial weight loss.
Patches, creams, lotions, body wraps, clothing, shoes, earrings, rings, belts,
buzzers, etc. etc. ? leading to weight loss?
FACT: Weight loss can only occur through changes in diet and exercise.
This section of the NutriCounter site is designed for educational purposes only.
The information provided
through this site should not be used for diagnosing or
treating a health problem or a disease. It is not a
substitute for professional care. If you have or suspect
you may have a health problem, you should consult
your health care provider.